For some, there’s nothing better than rooting through the sale rail looking for a bargain. We’ve all got that friend who whenever you ask them where something is from, they casually say it was bought in the sale for half price, leaving you green with envy. For other’s, it’s their worst nightmare and just the thought of it can bring them out in a cold sweat. Sale shopping doesn’t have to be scary and if you plan ahead, not only can it be enjoyable, you can actually make some of your best purchases. So for those of you that don’t know where to start, here are my top tips for savvy sale shopping:
1. Would you pay full price for it - this is the golden rule of savvy sale shopping. We all get caught up in ‘bagging a bargain", but it’s only a bargain if you were prepared to pay full price for it in the first place. If you apply this rule before anything else, then it will stop you from buying just for the sake of it.
2. Set a budget - whether that’s an overall budget or a budget for individual pieces, it’s always best to set one. You’ll probably be looking at 20 to 30% discounts at the beginning, but they could go up to 50 to 70% towards the end of the sales. Obviously, if you hang-on you can run the risk of the pieces you want being sold out, but that’s when you have to weigh up how much you want something versus hanging on for the biggest discount. If there is something you really want and it has sold out, don’t forget to keep looking in-store and online as there are always returns.
3. Do your homework beforehand - during the run up to the sales keep a note of the pieces you like in-store and online and make a “wish-list”. Also, take a look through your wardrobe and see where the gaps are. If a leather jacket is what’s going to pull all your outfits together, then this should be top of your list.
4. Invest in your key pieces - these are the items you wear all the time, your wardrobe staples. For me that’s ankle boots, blazers, and leather pieces so these are always on my “sales radar”. If you know you always buy black suits and white shirts every year for work, then the sales are a perfect time to buy them.
5. What are your aspirational brands - we’ve all got those brands that we’d love to covet, but may not be within our reach financially. The sales are a perfect time to grab a slice of them. Again, do your homework beforehand and make a note of which pieces you’d like and work out how they are going to fit with the rest of your wardrobe. If you’re going to invest in your dream designer brand you want to make sure you get maximum wear out of it. I’ve already mentioned setting a budget, but it’s even more important when looking at your aspirational brands. Just because it’s a brand you’ve always lusted after, doesn’t mean you should break the bank to get it.
6. What are the big trends for next season - do your homework on which trends you want to invest in for next season. Trench coats, bold primary colours and pencil skirts are all going to be big for Spring/Summer18, so if you like these trends then these should definitely be on your sales shopping list.
Main image: via Pinterest / SS18 trends images: Celine, Aalto and Maxmara via Vogue.com