Crave Personal Styling



S/S16, Key Pieces, Wardrobe staples, Sale ShoppingEmma CarrComment

For some, there’s nothing better than rooting through the sale rail looking for a bargain. We’ve all got that friend who whenever you ask them where something is from, they casually say it was bought in the sale for half price, leaving you green with envy. For other’s, it’s their worst nightmare and just the thought of it can bring them out in a cold sweat. Sale shopping doesn’t have to be scary and if you plan ahead, not only can it be enjoyable, you can actually make some of your best purchases. So for those of you that don’t know where to start, here are my top tips for savvy sale shopping:

1. Would you pay full price for it - this is the golden rule of savvy sale shopping. We all get caught up in ‘bagging a bargain", but it’s only a bargain if you were prepared to pay full price for it in the first place. If you apply this rule before anything else, then it will stop you from buying just for the sake of it. 

2. Set a budget - whether that’s an overall budget or a budget for individual pieces, it’s always best to set one. You’ll probably be looking at 20 to 30% discounts at the beginning, but they could go up to 50 to 70% towards the end of the sales. Obviously, if you hang-on you can run the risk of the pieces you want being sold out, but that’s when you have to weigh up how much you want something versus hanging on for the biggest discount. If there is something you really want and it has sold out, don’t forget to keep looking in-store and online as there are always returns. 

3. Do your homework beforehand - during the run up to the sales keep a note of the pieces you like in-store and online and make a “wish-list”. Also, take a look through your wardrobe and see where the gaps are. If a leather jacket is what’s going to pull all your outfits together, then this should be top of your list. 

4. Invest in your key pieces - these are the items you wear all the time, your wardrobe staples. For me that’s ankle boots, blouses and animal print, so these are always on my “sales radar”. 

If you know you always buy black suits and white shirts every year for work, then the sales are a perfect time to buy them. 

5. What are your aspirational brands - we’ve all got those brands that we’d love to covet, but may not be within our reach financially. The sales are a perfect time to grab a slice of them. Again, do your homework beforehand and make a note of which pieces you’d like and work out how they are going to fit with the rest of your wardrobe. If you’re going to invest in your dream designer brand you want to make sure you get maximum wear out of it. I’ve already mentioned setting a budget, but it’s even more important when looking at your aspirational brands. Just because it’s a brand you’ve always lusted after, doesn’t mean you should break the bank to get it. 

6. What are the big trends for next season - do your homework on which trends you want to invest in for next season. Ruffles, animal print and trench coats are all going to be big autumn/winter 16, so if you like these trends then these should definitely be on your sales shopping list.



S/S16, Pyjama suitsEmma CarrComment

Wearing something that looks like your best pair of pyjamas outside of the house probably isn’t something you’ve ever thought about, but pyjama’s as daywear are having a moment. Now it’s easy to see how that works if you’re young, hip and happen to be a street style star, but how is everyone else meant to wear them? 

Personally, I think wearing the look head-to-toe takes a certain kind of confidence, but I definitely think this trend can be adapted by wearing the separates with other things. For example, you could add a silky pyjama top to some jeans and heels or you could opt for some silky pyjama trousers worn with a shirt and leather jacket. If you want to wear as a suit but don’t feel like you can carry off a bold print, then opt for monochrome or darker colours.

Finally, if you do go for the printed head-to-toe look, the key to not looking like you’re wearing your pyjama’s is paring it with statement heels and luxe accessories. With so many different ways to wear them, everyone can join the (pyjama) party.

Images: Pinterest



Jigsaw A-line, S/S16, Wardrobe staplesEmma CarrComment

Last week I was invited to a preview of Jigsaw’s Spring/Summer16 collection at the Manchester Flagship store on King Street. It coincided with International Women’s Day, which turned out to be very appropriate as much of the creative talent responsible for the new collection are women.

Lisa Berridge is Jigsaw’s resident artist and is the creator of all their signature hand-painted prints. One of the Spring Summer 16 collections explores the theme of nature and every single print has been hand-painted onto a canvas first, before being digitally printed. This attention to detail has also been given to all the childrenswear prints too.

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Jigsaw have also collaborated on three collections with New York pigment expert Audrey Louise Reynolds, which includes a limited edition run of 50 pieces featuring hand-dyed prints on soft cotton cashmere and silks, so every piece is unique. Audrey creates all her own pigment with anything from flowers to vegetables. 

New for Spring Summer 16 is The Creators Project which sees Jigsaw collaborating with Independent designers and artisans - starting this season with jeweller Corrie Williamson, milliner Jess Collett and bag designer Anna Pugh who have created bespoke pieces exclusively for Jigsaw.

Spring Summer 16 also sees the A-Line collection return for it’s second season and with every piece designed in-house, the attention to design, cut and fit is clear to see. 

From hand-painted prints to bespoke design and luxury fabrics the quality of Jigsaws products speak for themselves. So if you are looking for design led, high quality pieces that you’ll wear forever, Jigsaw would be a good place to start. 


Footwear, S/S16Emma CarrComment
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When it comes to footwear, fashion doesn’t always favour comfort… but meet the shoe of spring/summer 16 - the glove shoe aka the granny pump. The glove shoe first appeared on the fashion radar last summer, courtesy of Celine and where the designers lead the high-street follows. Upon first seeing them, they don’t look like the most flattering of footwear choices and admittedly they won’t be for everyone, but worn the right way they will be a stylish addition to your spring/summer wardrobe. So, how to wear them? Always wear with bear legs and if wearing with trousers, show your ankle. Wear with a pair of cropped kick flared jeans and chunky knit now or add to a denim skirt and t-shirt in the summer, either way they add the right amount of granny chic and a whole load of comfort to your outfit. 

Main image: Pinterest & product images: Zara cream leather pumps / Topshop gold soft glove shoes / Topshop red soft glove shoes / Office Mia silver soft pumps



S/S16, Bomber jacketEmma CarrComment

The bomber jacket appeared back on the fashion radar a couple of years ago and has slowly become a style staple again. With every Fashion Editor and street-style star worth their salt wearing one, it’s definitely the jacket to be seen in now. Here are a few of my current high-street favourites:

Images from left to right: New Look longline bomber jacket / Topshop airtex bomber jacket / Mango contrast trim bomber jacket / New Look stone bomber jacket / Zara oversized floral bomber jacket

If you’re looking for inspiration of how to wear yours head over to





Sale shopping, S/S16Emma CarrComment

The winter sales have been in full swing for nearly a month now, but with prices reduced by up to 70% there are some great savings to be made. As I mentioned in my blog it’s always good to keep an eye out for the next seasons big trends. I realise it might be hard to think about what you’ll be wearing in spring/summer when it’s below freezing outside, but if you shop smart you can grab yourself some of the key trends for S/S16 now. So with that in mind, here are some of my top new season finds in the sales: 

PRINTED TROUSER SUITS: as seen at Dolce & Gabbana and Gucci - 70’s inspired floral trouser suits are the way to go this summer.

Zara floral print blazer was £69.99 now £29.99 / Zara floral print trousers was £39.99 now £12.99

METALLICS: high-shine fabrics are going to be everywhere this spring/summer and metallic footwear is the perfect way to incorporate this trend into your wardrobe. 

Office Tinker t-bar point heels was £70 now £20.80 / Office silver holographic block heel sandals was £48 now £14.40 / Office silver mirror sandals was £55 now £12.80

RUFFLES AND PLEATS: the quirky romantic vibe continues to be big for summer, so it’s a good moved adding them to your wardrobe now. 

Topshop animal print pleated midi skirt was £60 now £15 / Mango decorative ruffle blouse was £39.99 now £19.99 / Zara frilly blouse was £29.99 now £9.99

STRIPES: from horizontal to vertical, multi-coloured or monochromatic S/S16 stripes are bold and varied - grab them now. 

Mango flowy striped dress was £59.99 now £29.99 / Mango cotton striped blouse was £34.99 now £17.49 / Topshop striped wrap front midi skirt was £65 now £30